Partner Selection of Strategic Alliance in Shipping Enterprises

摘要

The Analytic Hierarchy Process (AHP) was chosen to solve partner issue of shipping enterprise strategic alliance in this paper, taking China Ocean Container Transportation Co. Ltd (COSCO Co., Ltd). As an example, firstly partner selection evaluation index were discussed, and then the structure diagram of strategic alliance partner selection and evaluation of the various elements of the design criterion layers was illustrated, and the weight of each index was calculated respectively, finally how to choose the best partner according to the weight was settled.