Design of Dynamic Incentive Contract of Sales Personnel Based on Multitask Objectives

摘要

Based on the multi-task principal-agent model proposed by Holmstrom, the article divides the sales staff's work into two dimensions: pursuit of current performance and improvement of corporate reputation. The single-cycle static contract and multi-cycle dynamic contract were constructed respectively, and the changes of sales staff's work input and enterprise income under the two types of incentive contracts were compared and numerical analysis was carried out. The results show that when the company signs a dynamic incentive contract with the sales staff, the sales staff will make greater efforts for the long-term reputation of the company. The better the corporate reputation, the greater the efforts of sales people to increase their reputation. The greater the sales staff's efforts to contribute to the output in the current period, the more the sales staff and the company pay attention to the short-term benefits. The dynamic incentive contract for businesses and salespeople is Pareto improvement.