Research on Performance Evaluation of Light Assets Operation of Real Estate Enterprises Based on Balanced Scorecard

摘要

Nowadays, China's real estate enterprises are beginning to change in the operation mode, from the traditional heavy asset operation mode to the light asset operation mode. The impact of the light asset operation model on business operations requires us to evaluate the performance of real estate companies under the light asset operation model. This article first explores the current situation of China's real estate enterprises in light asset operations. On this basis, the specific indicators under the four dimensions of the balanced scorecard are determined, and the performance evaluation model of China's real estate enterprises' light assets is constructed. Finally, using the W company of the light asset operation mode as a case, the questionnaire survey method is used to obtain the evaluation results of different indicators. Through analysis and processing, the W18 Company's annual performance evaluation results are obtained, and the evaluation results are analyzed to propose the W company's light asset operation optimization recommendations.