A Study on Preservation Efforts of Fresh Supply Chain Considering Overconfidence of Suppliers

摘要

Overconfidence of enterprise decision-makers will affect supply chain returns. In this paper, a game model of fresh product supply chain is constructed, and the effects of complete rationality and overconfidence of supplier on the revenue of fresh product supply chain are compared and analyzed. The results show that the overconfidence coefficient of suppliers will have different effects on the decision-making and profit of both sides, and the existence of overconfidence of suppliers may also have a positive impact on the profit of supply chain.