With the development of Internet technology, online banking is developing faster and faster in China. For the traditional bank, the online bank have the advantages of lower operating costs, lower transaction costs, better customer service mode, better customer service content. The online bank broke the limitation of time, region and the way to trade, which Greatly facilitate the majority of customers. This study takes online banking of China as the research object, from the perspective of the new generation of consumers, according to the theory of SERVOQUAL service quality analysis frame, designed the questionnaire of customer satisfaction of China online banking. This paper analyzes the service quality of online banking of bank of China, and after a statistical description, obtains the customer satisfaction level of online banking of bank of China in five aspects, such tangible, guaranteed, empathic, reliable and responsive and safe, and establishes corresponding countermeasures to the existing problems.
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