Report on the Transformation of the 'Chinese Time-Honored' Brands

摘要

"Chinese time-honored" brands are famous for its excellent product quality, fruitful cultural heritage and unique form of succession, but with the development of social economy and the acceleration of the globalization, the "Chinese time-honored" brands are faced with heavy pressure and a lot of them even have quitted from the competition. As a result, it is paramount to get a detailed knowledge of the current situation of these brands and based on which we can find the transformation direction of the "Chinese time-honored" brands.