Research on the Basic Mode and Value of the Enterprises Wechat Marketing

摘要

With the development of mobile internet technology, Wechat gradually become a necessary smart phone software for the young people. And the increasing hot Wechat marketing has become a weapon in the well-known enterprises' marketing process. This paper firstly introduces the basic concept of Wechat marketing, then describes several common modes of Wechat marketing, and finally gives the important value of Wechat marketing in order to provide some references for the enterprise marketing.