Brief Discussion on Presentation of Brand Culture in Food Advertising Design

摘要

Nowadays, the main groups of food consumption are the post-80s, post-90s and post-00s. Most of these young people grow up in the era of material prosperity. They pay special attention to the spiritual feelings brought by material consumption. Therefore, commercial food should not only strengthen its own taste, health and nutrition, but also highlight its characteristics and cultural connotation, and fully embodies it with the advertising promotion. By further shaping the brand culture image in food advertising, enterprises will subtly convert a positive influence on consumers' dietary concept and lifestyle.