首页> 外文会议>Iberian Conference on Information Systems andechnologies >The use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, United States, and Italy
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The use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, United States, and Italy

机译:在跨国公司沟通管理中使用社交网络:在厄瓜多尔,西班牙,美国和意大利的艾克纳·特定De Loja的行政人员进行了分析

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摘要

The recent introduction of social networks has revolutionized the communication between people and corporations. Social networks have also a key role due to numerous benefits that these platforms offer in the field of business management. The purpose of the present study is to determine the effects of using social networks on managing corporate communication at the Universidad Te?cnica Particular de Loja. The participants were the administrative staff members of this institution. The results show that 80% of the staff uses social networks in the management of corporate communication, mainly to do activities related to work (91%), and as a means of communication (69%).
机译:最近的社交网络引入彻底改变了人与事人之间的沟通。由于这些平台在业务管理领域提供的许多好处,社交网络也具有关键作用。本研究的目的是确定利用社交网络在境内媒体沟通的效果吗?CNICA特定的de loja。参与者是该机构的行政工作人员。结果表明,80%的员工使用社交网络在公司沟通管理中,主要是为了与工作有关的活动(91%),作为沟通手段(69%)。

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