Mirror Image of Yunnan: Innovative Strategy of Yunnan Image in Entertainment Programs

摘要

Yunnan is located in the southwest of China, known for its beautiful, rich, magic is famous in the world, the outside world has always been known as the "mystery", attracts visitors from all over the world. The world-famous Jinsha River, Nu River, the Lancang river flows through here side by side, Xianfeng Canyon rivers and streams have a long history, arranged in a crisscross pattern, lakes dotted hot, creating a beautiful piece of paradise. Picturesque Yunnan, through entertainment programs, is to create a beautiful brand, through television programs, more unknown places in Yunnan gradually known by people, formed a very good brand strategy. Therefore, this article through the entertainment program in Yunnan image analysis, to explore the entertainment program in Yunnan image innovation strategy. In recent years, Yunnan has broadcast a reality show "soldier assault", "cultural educational programs Chinese Congress", "lantern riddles of high-quality documentary classic human geography" and many other entertainment programs are also competing in Yunnan, a Yunnan film, the beautiful scenery is known, Yunnan is also relying on entertainment to create a a beautiful city name card, make the popular image of Yunnan.