In the current era of big data, the general value chain of traditional supply-oriented business models are gradually dying out, the use of big data to establish or improve demand-driven business models are maturing. In this paper, Coca-Cola, for example, analysis of business model innovation method of big data era. By analyzing the value of Coca-Cola in the acquisition, and other aspects of innovation and value creation for Coca-Cola in the "big data" Time to explore innovative business model provides the entry point for a systematic analytical framework. On this basis, the Coca-Cola business innovation to adapt to the trend of development put forward some suggestions.
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