Chapter 59 TAM-MOA Hybrid Model to Analyze the Acceptance of Smartphone for Pediatricians in Teaching Hospital in Indonesia

摘要

This research tries to explore the impact of smartphone usage among doctors, especially in the Department of Child Health at five teaching hospitals in Indonesia. Step taken to answer this research question is the development of a hybrid model which is a combination and modification of the Technology Acceptance Model (TAM) with Motivation, Opportunity, and Ability (MOA) framework. This research consists a survey disseminated to 197 pediatricians (residents, staff, consultant and professor) infive teaching hospitals in Indonesia and was conducted in 2014. The results of this research showed that the variables that significantly affect the intention of a doctor to use smartphone exactly are the motivation and the community. While most small variables influence are brand image and perceived ease of use. The conclusions of this research are a doctor at a Department of Child Health prefer the existence of a community in deciding to use a smartphone to support day-to-day activities, as well as most doctors do not feel disturbed if necessary to make investments independently to procure smartphones for obtaining value-added.