The Construction and Practical Application of the Model for Analyzing the Contribution Degree of the Two Factors Affecting Sales

摘要

In this paper, by decomposing the sales volume into two factors (i.e. the number of merchants replenishing stocks and the average number of the stocks replenished by merchants) from the angle of the sales volume composition, a model for analyzing the two factors affecting sales was constructed. By quantitatively analyzing the two factors, the contribution degree of the two factors to the changes of sales was dearly defined-which factors to affect the change of sales were determined and also applied to guiding the late cigarette marketing, aiming to capture the focusing point and promote the marketing to develop in a targeted way.