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Research on the Internal Marketing and the Corresponding Applications on Star Hotel Management

机译:内部营销与明星酒店管理的相应应用研究

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In this paper, we conduct research on internal marketing and corresponding applications on the star hotel management. The development of the economy hotel is in the exploratory stage in our country, with the rapid development of economy hotel, the management phase change, further market segmentation, brand further development, to further improve the management level will become the development direction of economy hotel in the future will inevitably exist in the development process problems, but with the increasing improvement of economy hotel and budget hotel, the new forms of mature, with its advantages and good development opportunity again these problems will be readily solved. Our research combines the concepts of internal marketing to propose the novel paradigm for the hotel management and market which holds special meaning.
机译:在本文中,我们对星级酒店管理的内部营销和相应应用进行了研究。经济酒店的发展是在我国的探索阶段,随着经济酒店的快速发展,管理阶段变化,进一步的市场细分,品牌进一步发展,进一步提高管理水平将成为经济发展方向的发展方向在未来将不可避免地存在于开发过程问题中,但随着经济酒店和经济型酒店的提高,新形式成熟,凭借其优势和良好的发展机遇,这些问题将易于解决。我们的研究结合了内部营销的概念,为拥有特殊含义的酒店管理和市场提出了新的Paradigm。

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