The Application Research of Semantic Web Technology and Clickstream Data Mart in Tourism Electronic Commerce Website

摘要

With the wide application of Web, the exploitation of clickstream information resources has a remarkable influence on the aspects of helping the website be adapted to the needs of users and improving the users' satisfaction of Web sites. However, at present the exploitation of clickstream information resources has been limited to the grammatical level, that is to say, it can only identify, reason and judge on the purely formalized level with low accuracy and low satisfaction degree of the users' interests. In view of this situation, this paper makes the ontology-based semantic web technology be introduced into the exploitation of clickstream information resources, and makes Web application system not only utilize the clickstream information on grammatical level but also integrate the clickstream information on semantic level. Thus, these things can improve the satisfaction of the users' interests and provide better services for Web users.