Innovation analysis of the ideological and political education reform in Colleges and Universities under the new media environment

摘要

In the new media environment, universities' ideological and political education mode and means all need timely updates. In this paper, the characteristics and disadvantages of ideological and political education in Colleges and Universities under the new media era are analyzed in detail, the impact and change of the new media on ideological and political education of universities are analyzed. Taking the ideological characteristics of contemporary college students as the basis, combined with the current development characteristics and the way of information dissemination, develop educational programs targeted, to make educational activities to achieve the desired effect.