Challenges and Opportunities in the Teaching of the National Image of China in General Education Courses in Chinese University: An International Media Communication Study from the Perspective of the 'Belt And Road' Initiative

摘要

This paper aims at finding the challenges and opportunities in the teaching of the national image of China in college general education courses. It analyzes the international media communication of China's national image from the perspective of the "Belt and Road" initiative and discusses its influence on the teaching of related contents in Chinese university. It identifies the challenges in material preparation, teaching guidance and cultural difference awareness caused by China's disadvantageous status in the international discourse and proposes corresponding countermeasures. This paper further point out the potential opportunities found in the process of overcoming such challenges and concludes with an optimistic assertion that with proper measures taken, general education courses in Chinese university are the best platform to cultivate students with international perspective, critical thinking and cultural confidence.