Research on Practical Teaching Mode of College Advertising Course

摘要

College advertising teaching should envisage the trend of market development and its particularity, on the basis of student-oriented, social demand and graduation direction of students oriented, aiming the high quality and skill practical professional talents training. As a subject with very strong practicality, advertising has many problems, such as teaching idea content is fuzzy, platform of practical teaching is not enough, teachers lack practical experience, teaching methods are outdated, and so on. We should aim to serving society, define the teaching positioning, highlight ability training, build the teaching system; innovate teaching mode, emphasize connotation construction, perfect security system, innovate the modes in demonstration teaching, case teaching, project teaching and discuss teaching.