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The Operation Mechanism of E-wallet in E-business

机译:电子商务电子钱包的运行机制

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摘要

With the rapid development of national economic construction, e-business has gradually improved in China. And the enormous population, gradually increased net-users, improved e-business technologies and government assistance have offered a great foundation to e-business. Consequently, the electronic payment methods, as a new system of payment, have developed together. These new methods of payment which attract most of consumers online for their convenience, simplicity and quickness, give a positive effect to the development of e-business. Meanwhile, e-wallet (e-purse), as one of the new e-payment methods used in e-business buying small commodities or spending a little, has enjoyed popularity among the consumers online. However, e-wallet has lots of problems which lead to narrow application in China in its practical use. Under this circumstance, the paper systematically explains the psychology of consumers online in e-business and puts forward the problems in the whole process of e-wallet. Then, the paper finds out the effective solutions to these obstacles in purchasing use. Finally, the author wishes that the governors of companies who want to posit in the market of e-business should pay more attention to this new payment method and find out some proper marketing strategies to promote the development of e-business in China.
机译:随着国家经济建设的快速发展,电子商务在中国逐步得到改善。和巨大的人口,逐渐增加的网络用户,改善的电子商务技术和政府援助为电子商务提供了很大的基础。因此,作为新的付款制度,电子支付方法在一起。这些新的付款方式,吸引了大多数消费者在线,以方便,简单,快速,对电子商务的发展产生积极影响。同时,电子钱包(电子钱包),作为电子商务购买小商品或花费的新型电子支付方式之一,在线消费者享受了普及。然而,电子钱包有很多问题,这在实际使用中导致中国的应用狭窄。在这种情况下,本文系统地解释了电子商务中的消费者心理学,并提出了电子钱包的整个过程中的问题。然后,本文发现采购使用中的这些障碍的有效解决方案。最后,提交人希望希望在电子商务市场中发出的公司的州长应更加关注这一新的付款方式,并找出一些适当的营销策略,以促进中国电子商务的发展。

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