Reflection on Chinese Cultural Industry Business Model Innovation Utilizing the Zhao Benshan Model

摘要

The cultural industry offers consumers entertainment products or services against a background of economic globalization. In the rapidly changing business environment, it is extremely important to maintain the survival and development of cultural industry through the application of business models. This paper discusses the contributions of Zhao Benshan as a top comedian in the CCTV Spring Festival Gala as a successful businessman in the cultural industry, and as a leader who has popularized performances and cultural products based on the traditional art forms of China's northeast region. This paper analyzes the present development situation of the cultural industry in China, and based on this, sets forth some ways that the cultural industry might innovate its business model using lessons learned from the successful business career of Zhao Benshan.