Discussion on the Influence of Public Figures in the Dissemination of Public Service Advertising

摘要

With the development of society, in recent years, a series of social contradictions have become increasingly prominent, such as resource problems, environment problems, problems on carrying forward traditional culture and protecting citizen's legitimate rights and interests. The public service advertising plays a more and more important role in the coordination of these social problems. Social public figures play a very important role in the dissemination of public service advertising, for they are very credible, persuasive and communicative. Therefore, it will be very helpful to the dissemination of public service advertising to scientifically deal with some issues that required attention on public figures and make full use of the positive influence of good public figures.