WEEE-CLSC Pricing Strategy Study Based on the Government Regulation

摘要

This paper establishes a WEEE-CLSC pricing model considering the influences of government regulations, obtaining the optimal operating strategy and profit for the member enterprises based on game analysis method, as well as the consumer surplus and social welfare. The result shows that, the higher of the WEEE treatment fund of the government imposing on the manufacturers, the wholesale price, direct selling price and distribution price are higher; the higher of the WEEE treatment subsidies of the government granting on the manufacturers, the recycling price and amount of WEEE of the member enterprises are higher; the higher of the consumer's environment awareness, as well as the more sensitive to the WEEE recycling price, are more helpful for the enterprises to improve the WEEE recovery, while increasing the revenue of the CLSC parties.