Smokers vs. Vapers: The Intended and Unintended Consequences of an E-Gigarette Warning Statement on Perceived Health Risks and Mediating Effects on E-Cigarette Use Intention

摘要

This research examines several important questions that are currently relevant to public policy makers and marketers. Specifically, the following research questions are addressed: 1. Do addiction and other health risk perceptions (e.g. cancer, heart disease) vary based on electronic cigarette (e-cigarette) and traditional cigarette smoking status? 2. Will addiction warning statements on e-cigarette advertisements have similar effects across e-cigarette and traditional cigarette smokers? 3. Will addiction and other health risk perceptions extend to attitudes and future intent to use e-cigarettes, and will the strength of these mediational effects be similar for both addiction and other health risks?