The Entrepreneurial Learning Process And Influential Factors of Entrepreneurs in Business Model Construction

摘要

Build a theory model of Entrepreneurial learning based on business model theory. The model comprises three phases including value proposition, transactional institution implementation and strategic planning. Case study shows that the leading learning process in value proposition phase are observation and innovation, well in transactional institution construction phase are contextual negotiation and learn by doing, in strategic planning phase are profound cognition and innovation. Empirical study shows that the effects and experiencing degree of Entrepreneurial learning in business model construction are positively influenced by Entrepreneurial idiosyncrasies which are measured by identification as entrepreneurs, social network building ability and creative thinking habits.