Study of Environmental Expanding and Education Methods in Practical Teaching of Advertising Professional

摘要

In order to create a practical environment associated with teaching, market and society, a viewpoint of expanding advertising practical teaching is by the way of teaching practice and comprehensive analysis. By analyzing teaching methods, e.g. environmental needs of advertising practice, teaching block docking approach, the overall approach, the method of project tracking, and other supervision and evaluation system, expansion of advertising practice teaching environment can be achieved. The purpose of this paper is to provide thinkings and experience which can be useful for the adverting practical teaching in environmental expansion and teaching methods.