Green Marketing and Sustainable Development: the Expanding Promotion of Organic Products into the West African Market

摘要

The organic product sector is currently experiencing an important boom and is becoming an indispensable component of the agri-food landscape. The new "Health" and "safety" trends in food consumption as well as increased interest for the environment greatly stimulate this industry in the world. With the advent of a new market for these products, areas devoted to organic farming have rapidly progressed, while processing companies and distribution channels have organized themselves to develop an offer varied and adapted to the tastes of the consumers. However, despite this dynamism and the growth of consumption, the sector shows some signs of weakness while struggling with constraints that may penalize its strategic development in the medium and long term.