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Research on the Development Strategies of Rural Tourism in Suzhou Based on SWOT Analysis

机译:基于SWOT分析的苏州农村旅游发展策略研究

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Rural tourism can make full use of tourism resources in rural areas to adjust and optimize rural industrial structures, extend the agricultural industrial chain, develop rural tourism services, promote nonagricultural employment, increase the incomes of farmers, and create a better economic base for the new rural construction. This paper uses the method of SWOT analysis to make a comprehensive evaluation and analysis on strengths, weaknesses, opportunities and threats in the development of rural tourism in Suzhou. Through the combination of internal resources and external environment, this paper clearly determines the advantages and disadvantages of Suzhou rural resources, comprehends the opportunities and challenges to be faced, and also proposes the corresponding countermeasures. At last, this paper hopes to provide a decision reference for the development of rural tourism in Suzhou, and promote the sustainable development of rural tourism in Suzhou.
机译:乡村旅游可以充分利用农村旅游资源,调整和优化农村产业结构,延长农业产业链,发展农村旅游服务,促进非农业就业,增加农民收入,为新的农民创造更好的经济基础农村建设。本文采用了SWOT分析方法,对苏州农村旅游业发展的优势,劣势,机遇和威胁进行了全面的评价和分析。通过内部资源和外部环境的结合,本文清楚地确定了苏州农村资源的优缺点,了解所面临的机遇和挑战,并提出了相应的对策。最后,本文希望为苏州乡村旅游业的发展提供决策参考,促进苏州农村旅游的可持续发展。

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