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Wouldn't it be a shame to waste a good crisis? The role CSR could play

机译:浪费良好的危机不会是耻辱吗? CSR的角色可以发挥作用

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According to many economists' view, the global financial crisis is, paradoxically, the opportunity to do the important things one would otherwise avoid. Indeed, the European Commission showed in its renewed EU strategy 2011-14 for Corporate Social Responsibility (CSR) that the economic crisis and its social consequences have damaged consumer confidence and trust in business. But, by promoting CSR now, one may create conditions favourable to sustainable growth, responsible business behaviour and the generation of durable employment in medium and long term.In line with this, the Commission defines CSR as "the responsibility of enterprises for their impacts on society". As the 2011 Communication of the Commission further underlines, CSR refers to companies voluntarily going beyond what the law requires, to achieve social and environmental objectives during the course of their daily business activities.It is the essentially voluntary character of CSR that may conjure problems, risen by the faking of this responsibility, by companies only interested in building themselves a "good image", thus transforming it into a mere gadget marketing strategy. This is also one of the reasons underlying the European initiative aimed at creating a legal framework to assure the effectiveness of the CSR, as a means of promoting the economic resilience of a corporation, that we shall comment in this study, after having first thoroughly analysed the CSR concept from the perspective of the law.
机译:根据许多经济学家的观点,全球金融危机是,矛盾地,有机会做一个重要的事情,否则就会避免。实际上,欧洲委员会在2011-14的重新欧盟战略中表现为企业社会责任(CSR),经济危机及其社会后果损害了消费者信心和对业务的信任。但是,通过立即促进CSR,可以创造有利于可持续增长,负责任的商业行为以及中长期持久就业的条件。在此介绍,委员会将CSR定义为“企业对其影响的责任”社会”。由于2011年委员会的沟通进一步下划线,企业社会责任是指自愿的公司超越法律所需的公司,以实现日常业务活动过程中的社会和环境目标。它是CSR的基本上自愿性格,可能会召唤问题,由此责任伪装,由公司只对建立自己的“良好形象”,从而将其转化为仅仅是小工具营销策略。这也是欧洲倡议旨在创造法律框架的原因之一,以确保企业社会责任的有效性,作为促进公司经济责任的手段,我们在首次彻底分析后,我们将在本研究中发表评论从法律的角度来看,CSR概念。

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