Reflection about Popular Culture in the Context of Visual Communication

摘要

Taking popular culture in the context of visual communication as its research objectives, this article mainly analyses the visual hegemony of popular culture and the plight of paper-reading from the perspective of a reflective angle of view under the visual shift of popular culture. It reveals that the visual shift of popular culture causes the plight of paper-reading and has adverse affect on human thinking and traditional cultural heritage. Meanwhile, human are always be "monitored" and the privacy can not be protected. And the willing to be "monitored" and adopt privacy becomes the means for individual or group to get benefit.