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Research on Diffusion Theory Paradigm Applied in Network News Communication of Crisis Event A Case for NetEase Online News Comments on the 'Open Chest to Check Lung' Incident

机译:在危机网络新闻沟通中应用扩散理论范式的研究案例对网易在线新闻评论的“开放式肺”事件的评论案例

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This paper studies the history of Diffusion Theory, put forward two new concepts of Tarde - Rogers Hypothesis and "Ryan - Gross" Paradigm. It's other theoretical significance is that introducing the classic hypothesis and paradigm of Diffusion Theory into Network News Communication and obtaining an empirical support. As for it's methodology, this paper puts forward some theoretical hypotheses and application misunderstandings of Diffusion Theory, and based on this, improves the accuracy of data. In addition, this paper holds the idea that Behavioral Data from the internet are more objective and realistic than Interview Data. Through comparative analysis, the Innovation Hypothesis from "Ryan - Gross" paradigm obtains empirical support in the Application Analysis.
机译:本文研究了扩散理论的历史,提出了塔德罗杰斯假设的两种新概念和“瑞安 - 毛”范式。这是其他理论意义,将传播理论的经典假设和范例引入网络新闻通信并获得经验支持。至于它的方法论,本文提出了一些理论假设和扩散理论的应用误解,基于此,提高了数据的准确性。此外,本文认为,来自互联网的行为数据比面试数据更具客观和现实。通过比较分析,“Ryan-Gross”范式的创新假设在申请分析中获得了实证支持。

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