A Game Model On The Profit Distributive Of Manufacturer-Retailer Supply Chain Alliance

摘要

From the perspective of the corporate social responsibilities (CSR)-the product safety,and its influence on the consumers,applying the basic idea of game theory,this paper studies on profit distributive model of manufacturer-retail-er supply chain alliance.The results show that a manufacturer forming a supply chain alliance with retailers is the unique Nash equilibrium of the game.The study will provide important guidance to the marketing decision for firms and retailers.