Research on Opinion Formation of Microblog in the View of Multi-agent Simulation

摘要

In order to research the law of public opinion formation of microblog from the perspective of complex systems, agent’s action rules are put up. Opinion updated equation is amended in accordance with affinity of participants of topics in microblog. Combined with the network topology of micro-blogging topics participants, the process of opinion formation is simulated. Disordered individual opinions emerged out of the system of ordering turns out to be the result, which is, forming public opinion. Examples are used to verify the validity of the model. It will make exploratory groundwork for further media dissemination and monitoring of public opinion online.