(1262)RELEVANT APPROACHES FOR TEACHING BUSINESS ETHICS TO CONTEMPORARY AFRICAN UNIVERSITY STUDENTS IN KENYA

摘要

As we grapple with issues of development in Kenya and in Africa at large, we need to place these issues in the appropriate and relevant historical and social context. This context has been determined by the encounter of cultural and ethical paradigms (Indigenous African, European, Indian and Arabic), that many observers and critics are inherently at divergence about. The paradigms exist and coexisting in social reality, whose set of values has been transposed in educational systems in Africa, many times in stark contradiction with pre-existing values, thus introducing “modernity” in Africa and setting a fundamental challenge to contemporary African society and particularly to education. Education could offer a broader approach to the teaching of Business Ethics, and sensitize the society in this regard. The consciousness of the relevance of African cultural and ethical heritage to the contemporary society needs a strong development in the educational system. At the same time education needs to rethink and redefine a concept of development that is not biased in favour of material orientation or motivated by the sense of individualism. Education must synthesize the individual and human relationships.