Correlation of impressions among on visual part, on audio part, and on both mixture of audio-visual contents

摘要

In This study we aim to analyze the correlation of impressions among each mode of visual-audio contents. First, we measured impressions of solely audio, visual, and their mixed contents that is shown to reagents and compared each other. In this experiment, we assume that "KANSEI" words are categorized to three groups as "evaluation", "potency", and "activity"{sup}[1]. Finally we found these characteristics of each mode; trigger of impression on "potency" is much depends on visual part rather than audio, "activity" on audio, and "evaluation" on audio-visual mixture, respectively.