Visitors Push Motivation Factors to Visit Seren Taun Reconstructive Ceremony in Sindang Barang Cultural Village Bogor, Indonesia

摘要

Sindang Barang cultural village is one of valuable places in Bogor that very rich of historical and cultural value such Seren Taun as a traditional ceremony per year. Since 2005, Seren Taun in Sindang Barang Cultural Village has undergone several developments and has been reconstructed as a part of industrial products in the tourism sector. There are many attraction has been offered for the local societies and also non local societies. Besides attraction, people would like to visit some destination also due to other factors. Psychological factors such as motivation, perception, learning, personality, and attitudes, influencing visitors to decide where they will visit. The purpose of this study is to describe the push motivation factors that encourage visitors to visit Seren Taun Reconstructive Ceremony in Sindang Barang Cultural Villlage, Bogor, Indonesia. Samples of 90 questionnaires were completed by giving a set of written statement to the respondent to be filled. This study is using descriptive design. Sampling method is by using Non Probability Accidental Sampling. The result shows that subvarible of visitors push motivation factors to visit Seren Taun ceremony, the biggest score is enjoying natural resources, the lowest score is family & friend togetherness, and the categorization of scoring result of visitors's reponse to visit Seren Taun in Sindang Barang Cultural Village is "Strongly Agree". It shows visitors have the strong push motivation factor to visit Seren Taun Constructive Ceremony in Sindang Barang Cultural Village.