The Brand Communication Strategy Research of Newly Formed Non-governmental Regular Universities

摘要

Brand communication is the need of newly formed non-governmental regular universities outside the plastic image and enhancing reputation; is the need of cohesion and cohesive forces; and is the need to expand the survival and development space. The brand communication strategy of newly formed non-governmental regular universities including development positioning, outstanding characteristics, integrated communication, team building. Its spread ways including the use of campus media build three-dimensional propaganda network, expand social media reputation to borrow, thanks to new media, and grasp the opportunity for publicity campaign.