C.P.I. SCALES BETWEEN TRADITIONAL ETNOCENTRIC AND MODERN GEOCENTRIC CORPORATION

摘要

In the new context of globalization, in terms of recruiting the human resources, is very important to understand the difference between traditional multinational corporation-ethnocentric and the modern multinational corporation-geocentric. Such conversion at the level of the enterprise will create truly global competitive advantages, because multinational corporations need to manage a complex structure of personality in human resources evaluation, in order to relieve the abilities of professional structure.