PRICING STRATEGY ANALYSIS OF THIRD PARTY COLLABORATIVE MANUFACTURING PLATFORM BASED ON SYSTEM DYNAMICS

摘要

This paper studies a supply chain system composed of multi-manufacturers and multi-suppliers supported by a third-party collaborative manufacturing platform. We build a system dynamics model to analyze the pricing strategy of the platform for manufacturers and suppliers. And depicting some factors which will influence the profit of the platform, including the number of manufacturers and suppliers, the access fee of manufacturers and suppliers, then the model is simulated with Vensim software. Finally, we get the result of the platform pricing strategy. The research results show that the profit of the platform is affected by the pricing of bilateral users. The platform attracts manufacturers to join by reducing the access fee to manufacturers and drives more suppliers to join through network effect, to significantly improve the overall profit of the platform.