QUANTIFICATION OF DECISION-MAKING BEHAVIORS OF CHINESE EUROPEAN CULTURES THROUGH CROSS-CULTURAL DECISION INDEXING (CCDI): AN EAST-WEST STUDY

摘要

We humans live in a time of continuous change through constant flux. Technological advancements have enabled people from different backgrounds, cultures and countries to engage in business activities. To acquire a competitive advantage in the world market, there is need to have a better understanding of how people behave, think through and implement decisions. This study shall aim to study cross-cultural decision making and quantify the factors that bring about this behavior. Following a similar study carried out on cross-cultural decision making between USA and China, the author carries out a similar comparative study between European countries and China; a typical East-West study. Firstly, comprehensive literature review is presented. Afterwards, the behaviors for each region are quantified using the Cross Cultural Decision Index (CCDI) scheme, formulated by the Cardinal Issues Perspective (CIP) theory of decision-making in a previous related study. The results reaffirm the notion that on the whole, Chinese and European societies show individualistic and collectivistic types of culture respectively. Comparison of the results with previous study shows how accurately the model predicts cross-cultural behavior of the model used and recommendations are made how it may be used for numerous future studies as well.