Despite long standing attention from research communities, the technology of intelligent agents still harbours a large amount of unrealised potential. In this text, we argue that agent technology can benefit from a shift in focus from presentation to possible functionalities. In doing this, our focus is on the provision of pro-activity: The ability of agents not to merely react but to predictively shape their environments. In order to illustrate our arguments, we present an instance of interactive technology, showing how pro-active intelligent agents can be employed in exhibition contexts.
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