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The Impact of e-Book Technology on Book Retailing

机译:电子书技术对书零售的影响

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In 2008, Amazon the dominant online book retailer unveiled Kindle, an e-book reader called by many observers the "iPod of books" as it is likely to transform how people read books. E-book technology offers a third important channel for delivering books to consumers and possibly transforming the book industry. Two other major channels of delivering books to consumers have been available so far: purchasing physical books from physical bookstores, predominantly book-chains like Barnes-and-Noble, or purchasing physical books online, from online book retailers like Amazon. The main objective of this article is to analyze how e-book technology affects strategic interaction in the book markets and ultimately impact book sellers, publishers and consumers. Developing a stylized game-theoretic model based on product differentiation literature and information goods literature, we examine how entry of an e-book seller affects competitive interaction in the book market. Factors explored include the differentiation of sellers in the physical book market, consumers' preferences for e-books, and ownership of the e-book seller. Implications for managing in the book industry are discussed.
机译:2008年,亚马逊主导的在线书籍零售商揭开了Kindle,一个电子书阅读器由许多观察员呼吁“书籍的iPod”,因为它可能改变人们如何阅读书籍。电子书技术提供了第三段重要渠道,用于将书籍提供给消费者,并可能改变书籍行业。到目前为止,还有两条其他主要渠道向消费者提供给消费者的渠道:从物理书店购买物理书籍,主要是Barnes-and-Noble等书籍,或在线购买物理书籍,从在线书籍零售商等亚马逊。本文的主要目标是分析电子书技术如何影响书籍市场中的战略互动,最终影响书籍销售商,出版商和消费者。根据产品差异化文献和信息商品文献开发一种程式化的游戏理论模型,我们研究了电子书卖家的条目如何影响书籍市场的竞争性互动。探索的因素包括卖家在实体书籍市场中的差异化,消费者对电子书的偏好以及电子书卖家的所有权。讨论了在书籍行业管理中的影响。

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