Comparative Study on the Service Pricing Strategy of Car Wash Industry

摘要

The service price decision problem in car wash industry was studied in this work. Based on the customer perceived value theory and revenue management theory, queuing theory and method were used to analyze the per-use pricing strategy and subscription pricing strategy according to the service time (including waiting time and service time in the service process) and service ability. Considering the complexity of different pricing schemes and service capacity, the service time cost, service ability cost, service-processing rate and customer arrival rate were used as the decision variables to establish the service pricing decision model in car wash industry. The relationship among the service time cost, service capacity cost and profit was revealed by the model. The decision goal is to determine the specific implementation strategy of service pricing scheme in car wash industry and maximize the enterprises' profits.