An Evaluation of User Experience of Web Main Menu on Different Mobile Devices

摘要

These days, we live in a multi-screen world with various devices for personal use. Designing a website that can provide the best user experience and increasing customer retention rates for more websites are both crucial. This study aims to explore which RWD main menu design can provide the best user experience (UX). By taking different website samples, this study analyzes the relevance between "website main menu design factors" and "different user experience dimensions" using an experimental method. Our results indicate the criteria for the best design parameters for RWD main menus for laptops, tablet PCs, and smartphones in order to create the best web experience for the user.