Dueling for Trust in the Online Fantasy Sports Industry: Fame, Fortune, and Pride for the Winners

摘要

Trust is a necessary condition for many industries. However, trust may not be the most important factor driving participation in online fantasy sports gambling. In this research we examine how different classifications of gamblers (i.e., passive gamblers, problem gamblers, and pathological gamblers) perceive their participation in fantasy sports. We argue that trust is not commonly a primary consideration and that trust does not need to be present in these types of online transactions. To prove this relationship, a trust model is proposed to be tested in the context of online fantasy sports with a focus on the market leader in the industry: fanduel.com.