Chapter 29 Study of Heritage Track of Taijiquan Based on Contemporary Communication Strategy

摘要

Taijiquan as the carrier of the traditional culture in China, which has had a long history of development, set fitness, self-defense, slim, character, entertainment and other functions in one, and it is a typical Chinese traditional sports project, has the bright Chinese characteristic. The rich Chinese philosophy and culture color of traditional health fitness value has drawn characteristics such as different people, is the best of the domestic and foreign media effect a traditional ethnic sports as the best in Martial arts dissemination separated, mode of transmission and spread to the rest of the content relative to martial arts project has been relatively mature. In this paper, through the literature material method, logical induction and expert interview and so on, first of all, in the comprehensive martial arts dissemination of literature on the basis of Taijiquan communication arisen with development are briefly summarized, and the Taijiquan communication content, function, principle as well as the gatekeeper four aspects has carried on the classification research. On the basis of Taijiquan communication from the social sports, school sports and competitive sports in three aspects has carried on the analysis of the current situation, put forward Taijiquan communication problems as heavy routines, light culture; heavy competition, light traditional; teachers limited. Finally, we put forward some advice for the Taijiquan communication problems and the development trend in the future, in Taijiquan communication process; we should pay attention to not only the content of Taijiquan, but on the basis of Taijiquan culture and its unique technology, mining sorting and development, including traditional Taijiquan technology of mining. To Taijiquan, we should strengthen the social sports, school sports and competitive sports in three aspects of communication, strengthen the teacher's faculty.