Research on a Technology of Structural Equation Modeling Based Approach to Product Form Design Analysis

摘要

Affection and practicality are two important aspects of product design. To improve competitiveness of product, the two aspects are combined to study. A structural equation modeling based approach to product form design analysis is proposed. Firstly, morphological analysis and orthogonal experimental design are chosen to determine the experimental samples. Secondly, taking affection and practicality as latent variables, the related manifest variables are set and measured. Finally, the relationship among the form design elements, affection, practicality and consumer's purchase intent are analyzed. Based on this, the structural equation model is built, solved, and evaluated. A case study of office chair is conducted based on the presented method, and the results suggest that this method is valid and feasible.