Research on LV's Chinese marketing strategy based on the STV triangle model

摘要

With the open economy and the economic globalization's deep influence, the age of the Chinese luxury consumption has come. This paper analyzes LV's marketing strategy in Chinese market based on Philip Kotler's STV triangle model, and finds the key reasons behind its success. According to the research results, this paper also gives Chinese local luxury enterprises some suggestions to help them exploring a set of profit-making modes in local market.