Empirical study on evaluating E-government in promoting local tourism based on fuzzy TOPSIS

摘要

This paper aims to evaluate the effectiveness of E-government in promoting local tourism industry for the prefecture-level cities throughout China. The primary data for this research are collected through a comprehensive website evaluation. Fuzzy TOPSIS is employed to evaluate the use of online tourism promotion implemented by local governments. By the evaluation, major issues and challenges for local governments in promoting local tourism online are identified and discussed.