The current practice and promotion strategy of dry-mix mortars in Taiwan — Taking technology acceptance model as an approach

摘要

Compared with traditional cement processing methods, dry-mix mortars are more environmental friendly by reducing air pollution or waste production on construction sites. It can also reduce carbon dioxide emissions, helps to keep the construction site clean, and allow for more flexibility in storage space for materials while reducing cement redundancy after the cement finishing is completed. It can be said that this new and advanced construction material is environmental friendly and convenient to deploy and transport, delivers product of stable quality, helps to facilitate construction, and saves materials. In this study, a questionnaire survey was conducted on people in the construction industry in Taiwan to explore their perceptions of the characteristics of dry mix mortars and their acceptance of this material. Totally 133 valid samples were returned. After the analysis of the questionnaire results, this research found the more the respondents find dry-mix mortars useful, the more satisfied they are with the material; the more they are satisfied, the more willing they are to promote it. Among all the factors, the perceived usefulness of this material has a particularly significant influence.