Increasingly price competition has transformed into quality competition and quality gets more and more attention from customers and enterprises. Based on Quality Competitiveness Index proposed by General Administration of Quality Supervision, Inspection and Quarantine of People Republic of China (QSIPRC) and National Bureau of Statistic of China, a plural appraisal model of enterprise quality competitiveness is presented. Enterprise quality competitiveness is represented by two unobserved (latent) variables, namely the quality level (QL) and the quality strength (QS) which comprised by a number of constructs both. In order to promote enterprise quality competitiveness effectively, based on the appraisal model, all possible kinds of enterprise quality competitiveness levels are explained by different formulas or points on different arcs proposed, a promotion strategy guidance model is constructed and five promotion strategies are analyzed. Finally, some insufficiencies are proposed because of some restricts.
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